See what (Chi Tola) said about Blogging

I receive numerous emails from people who want to venture into blogging. I remember one mail I read and the lady already had a blog but hardly got a hit.

She said, “madam, I do have a blog but I don’t get people visiting, reading nor commenting on my posts and I am wondering if there’s a secret to that’.

Yes! There are secrets. I took time out to scan through a few blogs on the web and compared trends with styles, and I came up with a few tips for bloggers who want to make a name.

I start off asking you a few questions:

Do you have a professional blog? Are you exultant with the marketing role your blog plays?

A lot of professionals and or businesses consider blogs “a budget of doing business,” or code for “We really don’t think we need one but since it matters lets have one.”

Here I will highlight how you can make your blog the heartbeat of your content promotion blueprint.

Why make your blog your content promotion blueprint?

A blog expert, Chris Brogan, says blogs are your home base; they are at the centre of your content marketing system.

Are you a small business owner or a Fortune 100 company, blogs should be at the heart of your content promotion because blogs are social media propellers, search optimisers and energy for the sales process.

The top five reasons to use a blog as your content heartbeat are:

1. Blogs are a form of social media. Through social distribution, guest posts and comments, blogs offer the basis for building a targeted community. In fact, HubSpot‘s study showed that blogs top other forms of social media for efficiency.

2. Blogs are personalised media. Whatever you have on your blog as content is yours. You’re not at the impulse of changes in the rules of third-party platforms, such as the new modifications to LinkedIn, Twitter and Instagram. A blog has the supplementary bonus of providing an always-on crisis management network to broadcast your communication out every hour of the day.

3. Blogs motivate sales. To support sales, write blog posts about how to use your products and demonstrate to them in framework to provide prospects and customers with product information they need. Then link to your specific product pages to support the sales process.

4. Blogs promote search optimisation. Blogs are search friendlier than networks and this is because of their structure. You can enhance this by focusing each article on a specific keyword phrase and link to internal and external content.

5. Blogs integrate a simplified CMS (content management system). At its core, blogs are an easy-to-use, low-cost content system.

Tips to make your blog your content promotion heartbeat

To position your blog as a responsible part of your content marketing strategy, here are steps to get going and right on track.

Form a Strong Blogging Groundwork to Support Your Content Marketing

For your blog to be the integral part of a strong content marketing plan, you’ll need to make sure you are forming a strong basis for it.

The first question that needs a specific but comprehensive answer is how to set up your blog. Make sure you use your own URL. I suggest you consider a professional and paid-for blog not the free to limit. The finest choice is to use a self-hosted WordPress blog. Don’t use a free hosting option such as Blogger or WordPress for a business/professional blog.

Even better, incorporate your blog into your overall business website. Use http://example.com, not http://example.wordpress.com.WordPress.org provides WordPress software that you can download and install on the server space you rent from a web host.

At a point, feel free to get technology resources to support and guide you on your blogging efforts. Blogging should be integrated into your website. For most businesses, this translates to ongoing technology support, rather than a few minutes of someone’s time when they’re available. Your blog if via a website should have all the social network plugins e.g., the Facebook share application, Twitter, G+, etc. This will make it easier for visitors to share your content easily on these platforms and also keep each article to 350 to 400 words only.

Culled from Punch

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